You have been assigned to a client who makes nearly one-third of the ice cream on the market today. The company is called Jolly Humor. They would like to redesign and update their image. They would like you to come up with an idea that will be adaptable to be used in their print ads, Web site, ice cream cartons, and possibly a television commercial. Obviously, the target audience range is made up of all ages since everyone loves ice cream. They are changing the names of their flavors, which are numerous (over 100) to have upbeat and catchy names. Jolly Humor is also looking for fresh imagery that is not of the old-fashioned nature. You may choose to develop a concept for the company as a whole, or you may choose to focus on a single flavor.
You will be responsible for creating a polished composite that may consist of any combination of photos, colorized line art, and original art created from scratch.
Help me brainstorm ice cream flavors! Think Ben n Jerry's with fun and funky names and ingredients beyond the basics.
So far I have:
Cherry Potter
-Berry flavored ice cream with chunks of cherries and little broomstick-shaped chocolate chips.
Double-Oh-Banana
-Like James Bond 007, only the banana will stand in for the number 7. Vanilla ice cream with chunks of banana, coconut, and swirls of caramel.
If you all have any ideas for flavor names, slogans, tag lines, or imagery I would greatly appreciate it!!!
MMMM, ice cream.