Yeah, Wal-mart can make or break a game these days. I heard 10% of all purchases in the US come from Wal-mart.
Now.. on the plus side, wal-mart was the place responsible for the games coming in the smaller boxes so they accomplished one thing good at least.
Walmart controls video game publishing
http://www.escapistmagazine.com/issue/40/11
Do you buy your electronic games at Wal-Mart? Never mind, doesn't matter. The retail games you buy at GameStop or Best Buy or online are the games Wal-Mart has decided you can buy.
Publisher sales reps inform Wal-Mart buyers of games in development; the games' subjects, titles, artwork and packaging are vetted and sometimes vetoed by Wal-Mart. If Wal-Mart tells a top-end publisher it won't carry a certain game, the publisher kills that game. In short, every triple-A game sold at retail in North America is managed start to finish, top to bottom, with the publisher's gaze fixed squarely on Wal-Mart, and no other.
YARTHW. (Yet another reason to hate Walmart.)
Saraquael
19 years ago